Direct and unilateral investment abroad under the financial and management of the holding company offers establishment of assembling, processing, packaging or even complete manufacturing, distributing and marketing facilities. The host company can contribute to the phase of economic development of the host country. In this global involvement both long-term benefits and risks could be high due to socio-economic and political conditions in the exporting country. There are numerous versions and combinations of the arrangement and the techniques for entering and conducting foreign business. The choice of a particular technique for doing foreign business will depend on a number of factors both external and internal and the kind of involvement the company wants to have in international marketing operations. It is related to the foreign marketing involvement decision by the company.